Open AccessStrategi Menumbuhkan Wirausaha Kecil Menengah yang Tangguh
Author(s) -
Tejo Nurseto
Publication year - 2012
Publication title -
jurnal ekonomi dan pendidikan
Language(s) - English
Resource type - Journals
eISSN - 2655-5182
pISSN - 1829-8028
DOI - 10.21831/jep.v1i1.675
Subject(s) - swot analysis , government (linguistics) , business , business administration , product (mathematics) , management , economics , marketing , mathematics , linguistics , philosophy , geometry
UKM sector is a economic “rescuer” sector during Indonesia crisis and creates public and government new awareness of its important of UKM as well as informal sector. UKM faces some problems including: (1) education, motivation and technology problems, (2) production problems, (3) marketing problem, (4) financial problem, (4) less conducive business environment. UKM business development needs SWOT analysis to diagnose internal and external factors. It is needed to identify product characteristic, market, technology, capital and human resources necessity and managerial aspect.