Open AccessPENGARUH BIAYA LIFE CYCLE COST PADA HARGA SEWA KAMAR BUDGET HOTEL DI KOTA YOGYAKARTA (Studi Kasus Hotel Musafira, Hotel Asana Grove, dan Hotel Nagari)
Author(s) -
Titis Dwiyanto,
M. Fauzie Siswato,
Hrc. Priyosulistyo
Publication year - 2020
Publication title -
inersia
Language(s) - English
Resource type - Journals
eISSN - 2528-388X
pISSN - 0216-762X
DOI - 10.21831/inersia.v16i1.31315
Subject(s) - agricultural science , business , business administration , humanities , art , environmental science
ABSTRAK Persaingan pasar yang terjadi menyebabkan harga sewa yang ditentukan oleh budget hotel kepada konsumen terbilang rendah. Dengan anggapan bahwa lahan hotel tersebut merupakan lahan sewa, penentuan harga sewa kamar menjadi salah satu keputusan penting karena harga yang ditawarkan harus bisa menutup semua biaya yang dikeluarkan. Kajian ini dilakukan dengan metode wawancara dan analisis data sekunder untuk mendapatkan biaya keseluruhan dari awal hotel dan diprediksi sampai periode 25 tahun dengan metode Future Worth Method, Simple Payback Method dan Discounted Payback Method untuk menentukan harga pokok produksi. Hasil kajian menunjukkan bahwa harga pokok produksi sewa hotel dengan penghitungan life cycle cost lebih tinggi rata - rata 13.31% jika dibandingkan dengan harga sewa kamar hotel yang ditawarkan, oleh karena itu target tingkat hunian hotel per tahun harus ditingkatkan rata – rata sebesar 12.59% untuk menutup selisih kekurangan biaya life cycle cost bangunan budget hotel jika ingin tetap mempertahankan harga sewa yang ditawarkan saat ini. Kata kunci: budget hotel, life cycle cost, harga sewa kamar ABSTRACTDue to market competition among budget hotel managements the room rate may have gone below rational basis. Assuming that the rent of land area used by the hotel was considered, the price of the room rate may become a significant and important decision, since such a cost shall be able to cope the overall cost including cost of building construction as well as operational and maintenance cost. This research was conducted by interview and by analyzing the secondary data, collected from three budget hotels. The overall cost including planning, designing, construction and maintenance for life period of 25 years was analyzed using Future Worth Method, Simple Payback Method, and Discounted Payback Method in determining the basic production cost. This research concludes that the basic production cost, where life cycle cost is considered, is 13,31% higher than that average room rate as being offered. Therefore, targeted occupancy of the room in the coming years shall be increased by 12,59%, if available room rate is maintained the same.Keywords: budget hotel, life cycle cost, room rate