Open AccessSystematic Review: Strategi Pemberdayaan Pelaku UMKM Menuju Ekonomi Digital Melalui Aksi Sosial
Author(s) -
Debi S. Fuadi,
Ade Sadikin Akhyadi,
İip Saripah
Publication year - 2021
Publication title -
diklus
Language(s) - English
Resource type - Journals
eISSN - 2685-9637
pISSN - 0854-896X
DOI - 10.21831/diklus.v5i1.37122
Subject(s) - political science , humanities , digital strategy , business administration , business , sociology , social media , art , law , social media marketing
Abstrak: Seiring perubahan perilaku konsumen di era digital menjadi satu peluang bagi pelaku usaha kecil dan menengah (UMKM) dalam memperluas akses pasar serta menjadi tantangan beradaptasi. Penelitian ini bertujuan untuk menganalisis strategi pemberdayaan pelaku UMKM go digital melalui aksi sosial yaitu Volunter, Komunitas UMKM, Klinik ekonomi digital, Model Desa Cerdas dan Pahlawan ekonomi dengan melakukan pendampingan secara berkelanjutan serta berkolaborasi dengan berbagai pihak. Penelitian ini menggunakan pendekatan systematic review melalui beberapa tahapan yaitu identifikasi pertanyaan penelitiaan, menetapkan data base hasil penelitian, seleksi hasil penelitian yang relevan dan terindeks, ekstarsi data, sintasi hasil dengan metode naratif dan penyajian data. Dari hasil analisis peran komunitas sosial memberikan kontribusi serta solusi terhadap permasalahan yang dihadapi untuk menekan kesenjangan arus digitalisasi antara desa dan kota. Manfaat dari penelitian ini bisa dijadikan bahan referensi dalam merancang kurikulum pengembangan dan pemberdayaan pelaku UMKM dalam menuju digitalisasi. Systematic Review: Strategies for Empowering UMKM Subject Toward a Digital Economy through Social ActionAbstract: Along with changes in consumer behavior in the digital era, there is an opportunity for small and medium enterprises (UMKM) to expand market access and become a challenge to adapt. This study aims to analyze the strategy for empowering UMKM subject to go digital through social actions, namely Volunteers, UMKM Communities, Digital Economy Clinics, Smart Village Models and Economic Heroes by providing ongoing assistance and collaborating with various parties. This study uses a systematic review approach through several stages, namely identification of research questions, establishing a data base of research results, selecting relevant and indexed research results, data extraction, synthesis of results using narrative methods and data presentation. From the results of the analysis of the role of the social community in contributing and solutions to the problems faced in reducing the gap in the flow of digitalization between villages and cities. The benefits of this research can be used as reference material in designing a curriculum for developing and empowering UMKM subject towards digitalization.