Open AccessPENGARUH IKLAN DI TELEVISI, KUALITAS PRODUK DAN HARGA TERHADAP CITRA MEREK SERTA IMPLIKASINYA PADA MINAT PEMBELIAN (Survei Pada Calon Konsumen Susu SGM Di Kota Malang)
Author(s) -
Evi Suwarni,
Suharyono Suharyono,
Srikandi Kumadji
Publication year - 2017
Publication title -
profit
Language(s) - Italian
Resource type - Journals
eISSN - 2338-4654
pISSN - 1978-743X
DOI - 10.21776/ub.profit.2017.011.01.3
Subject(s) - brand image , advertising , path analysis (statistics) , psychology , product (mathematics) , purchasing , business , business administration , marketing , mathematics , statistics , geometry