Open AccessPENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CITRA MEREK, KEPERCAYAAN MEREK DAN LOYALITAS MEREK (Survei pada Masyarakat Sekitar PT. Tirta Investama, Desa Keboncandi, Kecamatan Gondang Wetan, Kabupaten Pasuruan)
Author(s) -
Jesi Trilia Sovani,
Achmad Fauzi Dh,
Zainul Arifin
Publication year - 2016
Publication title -
profit
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2338-4654
pISSN - 1978-743X
DOI - 10.21776/ub.profit.2016.010.01.3
Subject(s) - corporate social responsibility , business administration , brand image , brand loyalty , business , advertising , accidental sampling , political science , sociology , population , public relations , demography