Open AccessPengaruh Logo Halal terhadap Sikap dan Minat Beli Konsumen UMM Bakery
Author(s) -
Livia Windiana,
Desiauriza Putri
Publication year - 2021
Publication title -
jepa (jurnal ekonomi pertanian dan agribisnis)
Language(s) - English
Resource type - Journals
eISSN - 2614-4670
pISSN - 2598-8174
DOI - 10.21776/ub.jepa.2021.005.04.22
Subject(s) - advertising , business , logo (programming language) , logos bible software , marketing , computer science , programming language , operating system
This research aims to know the consumer's attitude to the influence of halal logos in UMM Bakery and to know the relationship of consumer attitudes towards the interest of buying halal products in UMM Bakery. The research data was collected with kuisener and involved 62 umm bakery consumer respondents. The results showed that consumer attitude towards halal logo in UMM Bakery is positive, this shows that products with halal logo are the food that consumers want. The results of the analysis of attitudes to the interest in buying halal products in UMM BAkery with the correlation value of the coefficient is 0.901 which means there is a very strong correlation between buying attitudes and interests or correlation is positive