Open AccessPerancangan Model Bisnis Kopi Tapanuli Utara Menggunakan Model Bisnis Kanvas pada Startup Trafeeka Coffee
Author(s) -
Reynaldi Hasian Yehezkiel,
Dwi Purnomo,
H Roni Kastaman
Publication year - 2021
Publication title -
jepa (jurnal ekonomi pertanian dan agribisnis)
Language(s) - English
Resource type - Journals
eISSN - 2614-4670
pISSN - 2598-8174
DOI - 10.21776/ub.jepa.2021.005.03.11
Subject(s) - workforce , business model , business , quality (philosophy) , marketing , product (mathematics) , business administration , political science , mathematics , philosophy , geometry , epistemology , law
North Tapanuli Coffee has a great potential to be developed based on its production capacity and quality. Lack of publication and marketing of North Tapanuli coffee is a major problem. Designing of the business model that was carried out at Trafeeka Coffee was done to increase the sales of North Tapanuli coffee, increase its publication to the community and create innovation for consumers. This research uses an action research method with the approach of Business Model Canvas and tools from the book ‘Design a Better Business’ as a reference that was evaluated three times. The results of this research show that the resulting business models can increase the sales of North Tapanuli coffee at Trafeeka Coffee, bring various product innovations, increase workforce capacity, build relationships with various farmers and other colleagues and increase the publication and marketing of North Tapanuli coffee through social media.