Open AccessPengaruh Word of Mouth dan Ekuitas Merek Terhadap Keputusan Pembelian Gethuk (Studi Kasus Gethuk Semar)
Author(s) -
Mega Ayu Kusuma,
Agustono Agustono,
Nuning Setyowati
Publication year - 2020
Publication title -
jepa (jurnal ekonomi pertanian dan agribisnis)
Language(s) - English
Resource type - Journals
eISSN - 2614-4670
pISSN - 2598-8174
DOI - 10.21776/ub.jepa.2020.004.02.20
Subject(s) - humanities , advertising , business administration , art , business