Open AccessSTIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST
Author(s) -
Deandra Vidyanata
Publication year - 2022
Publication title -
jurnal aplikasi manajemen
Language(s) - English
Resource type - Journals
eISSN - 2302-6332
pISSN - 1693-5241
DOI - 10.21776/ub.jam.2022.020.03.14
Subject(s) - business , marketing , social media , health care , influencer marketing , nonprobability sampling , stimulus (psychology) , advertising , marketing management , relationship marketing , psychology , economics , sociology , population , demography , psychotherapist , economic growth , political science , law
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