Open AccessCOGNITIVE-AFFECTIVE ASPECTS OF FORMING BRAND LOYALTY
Author(s) -
Mardhatillah Shanti,
Sunaryo Sunaryo,
Ainur Rofiq
Publication year - 2019
Publication title -
jurnal aplikasi manajemen
Language(s) - English
Resource type - Journals
eISSN - 2302-6332
pISSN - 1693-5241
DOI - 10.21776/ub.jam.2019.017.02.10
Subject(s) - loyalty , cognition , brand loyalty , psychology , advertising , cognitive psychology , business , marketing , neuroscience
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