Open AccessCOGNITIVE-AFFECTIVE ASPECTS OF FORMING BRAND LOYALTY
Author(s) -
Mardhatillah Shanti,
Sunaryo Sunaryo,
Ainur Rofiq
Publication year - 2019
Publication title -
jurnal aplikasi manajemen
Language(s) - English
Resource type - Journals
eISSN - 2302-6332
pISSN - 1693-5241
DOI - 10.21776/ub.jam.2019.017.02.10
Subject(s) - nonprobability sampling , brand loyalty , mediation , advertising , psychology , loyalty , brand experience , brand awareness , brand image , business , marketing , medicine , sociology , population , new product development , social science , environmental health , product management