ANALYSIS FACTORS INFLUENCING UTILIZATION OF INFORMATION TECHNOLOGY AND ITS IMPACT ON USER SATISFCATION AND MANAGERIAL PERFORMANCE (Study of an Information Technology based University in Surabaya)

Purpose — This research was conducted to explore factors influencing the utilization of information technology and its impact on user satisfaction and managerial performance. Design/methodology/approach — This research is quantitative explanatory research using primary data collected by questionnaire. The respondents were fully structural officers in the technology information-based university. Data analysis uses structure equal modelling with SmartPLS. Findings — The results of this research indicate that the social, affection, complexity, and long-term consequences factors have a positive and significant impact on the utilization of information technology. Job fit and facilitating condition factors have no significance to the utilization of information technology. This study result also indicates that utilization of information technology has no impact on managerial performance. Practical implications — To enhance managerial performance, the institution should find another approach to utilizing information technology. The increasing education business competition in the digital era requires institutions to utilize information technology appropriately to gain the top and only university. Originality/value — This study can be used as a recommendation for the institution-related policies of utilization and investment of information technology in the future to gain managerial performance. Keywords — Social, Affection, Complexity, Job fit, Long term consequences, Facilitating condition, utilization of information technology, User satisfaction, Managerial performance. Paper type — Case study