Open AccessEffect of Marketing Knowledge Competency and Entrepreneurship Orientation on Marketing Capabilities and Marketing Performance of Fishery SMES in Malang City, East Java
Author(s) -
Nur Azizah Charir,
Mimit Primyastanto,
Zainal Abidin
Publication year - 2017
Publication title -
ecsofim (economic and social of fisheries and marine)/ecsofim (economic and social of fisheries and marine)
Language(s) - English
Resource type - Journals
eISSN - 2528-5939
pISSN - 2338-3100
DOI - 10.21776/ub.ecsofim.2017.005.01.06
Subject(s) - business , marketing , marketing management , marketing research , marketing strategy , return on marketing investment , marketing mix , marketing effectiveness