Open AccessMeasurıng Consumer-Based Brand Equıty: Evıdence From Indonesıa's Athletıc Footwear Market
Author(s) -
Erie Awalil Fakhri
Publication year - 2021
Publication title -
apmba (asia pacific management and business application)
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2615-2010
pISSN - 2252-8997
DOI - 10.21776/ub.apmba.2021.009.03.2
Subject(s) - brand equity , business , brand loyalty , brand awareness , multinational corporation , clothing , advertising , brand management , marketing , indonesian , geography , linguistics , philosophy , archaeology , finance