Open AccessHow Brand Excitement Can Enhance Emotional Responses of Local Fashion Brands in Indonesia? : Moderating of Ethnocentrism
Author(s) -
Cindy Suwandhi,
Tengku Ezni Balqiah
Publication year - 2017
Publication title -
apmba (asia pacific management and business application)
Language(s) - English
Resource type - Journals
eISSN - 2615-2010
pISSN - 2252-8997
DOI - 10.21776/ub.apmba.2017.006.02.1
Subject(s) - ethnocentrism , advertising , psychology , brand awareness , clothing , brand management , word of mouth , personality , brand image , brand loyalty , social psychology , business , political science , law