Open AccessProducts, Brands and Countries: Country-ofBrand (COB) and Product-of-Country (POC) Constructs in Country-of-Origin Research
Author(s) -
N. Meltem Çakıcı
Publication year - 2015
Publication title -
boğaziçi journal, review of social, economic and administrative sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.102
H-Index - 4
ISSN - 1300-9583
DOI - 10.21773/boun.29.1.4
Subject(s) - country of origin , country , business , product (mathematics) , indian country , developing country , commerce , marketing , economics , political science , economic growth , management , geometry , mathematics , law