Open AccessEFFECTS OF HEDONIC - UTILITARIAN MOTIVES AND LIFE STYLE ON ATTITUDINAL-BEHAVIORAL LOYALTY
Author(s) -
Öznur Özkan,
Öznur Özkan Tektaş,
Canan Eryiğit,
Pınar Başgöze
Publication year - 2010
Publication title -
boğaziçi journal, review of social, economic and administrative sciences
Language(s) - English
Resource type - Journals
ISSN - 1300-9583
DOI - 10.21773/boun.24.1.2
Subject(s) - loyalty , psychology , life style , style (visual arts) , social psychology , marketing , business , applied psychology , art , literature