Open AccessRelative Effects of Marketing Effectiveness Dimensions on Firm Performance: An Empirical Analysis with a Multi-industry Sample
Author(s) -
Mısra Çaǧla Gül
Publication year - 2009
Publication title -
boğaziçi journal, review of social, economic and administrative sciences
Language(s) - English
Resource type - Journals
ISSN - 1300-9583
DOI - 10.21773/boun.23.1.3
Subject(s) - sample (material) , marketing , business , industrial organization , econometrics , economics , chemistry , chromatography