Open AccessO Facebook como instrumento de comunicação das Universidades públicas em Portugal
Author(s) -
Sofia Manuela de Sousa dos Santos Gomes
Publication year - 2021
Publication title -
página4saandb/páginas a and b
Language(s) - English
Resource type - Journals
eISSN - 2183-6671
pISSN - 0873-5670
DOI - 10.21747/21836671/pag16a7
Subject(s) - portuguese , social media , inclusion (mineral) , sociology , humanities , art , computer science , world wide web , social science , philosophy , linguistics
Portuguese public universities (UPP) use Facebook to communicate with their target audience.Firstly, we identified which UPP getFacebook and how they position themselves in terms of likes, comments and shares. In the analysis of the use of this tool, the frequency in number of posts andthe type of information conveyed were examined and we tried to identifythe extent related to the use of hashtags, inclusion of photography and/or video. The results obtained revealed that UPP use Facebook to communicate, however they position themselves in different ways on the network. There is a lot of work to be done iftheychoose to bet on Facebook as theirprimary communication tool. The posts are mostly short texts with images proving concern inmaking communication more humane with successful posts. They make use of news from external media to promote themselves and the use of hastags and videos in the posts is not observed.