Análise da textualização publicitária turístico-hoteleira em Moçambique: descrevendo os mecanismos de construção argumentativa

This paper aims to analyse and describe the devices of tourism and hotel advertising textualization in Mozambique. It is a qualitative approach combined with pragmatic methods and Discourse Analysis. The corpus was selected from Facebook pages of tourism and hotel institutions, using the following categories as criteria: dialogism; polyphony; intertextuality; autonomic modal- ity; and the reinforcing illocutionary devices. Dialogism is on the top of textual relations; it recov- ers the polyphony and intertextuality notions. The polyphony recovers intertextuality, and the last manifests itself in varied forms, explicit or implicit, maintaining a relationship with other discursive genres. The autonomic modality is uncommon in advertising discourse, but certain typographi- cal variations in that discourse may be indicators of autonomic modality. These changes occur in the discourse and are characterized by colour and size differences of the words or changes of up- percase to lowercase in the same discourse. The advertising discourse is marked by the reinforcing illocutionary devices, which occurs by using of intensity adverb “more” followed by other lexical elements: adverbs, adjectives and verbs.