Open AccessO marketing e o monstro: um estudo sobre o marketing de Cloverfield
Author(s) -
Luciano Augusto Toledo,
Henrique Barros,
Lucas Silva,
Verônica Santos,
Wilder Pinto
Publication year - 2020
Publication title -
prisma com
Language(s) - Portuguese
Resource type - Journals
eISSN - 1647-9289
pISSN - 1646-3153
DOI - 10.21747/16463153/43a9
Subject(s) - franchise , studio , hollywood , advertising , business , marketing , point (geometry) , subject (documents) , viral marketing , public relations , political science , art , computer science , visual arts , world wide web , geometry , mathematics , opinion leadership , art history
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