Open AccessEmpregados como agentes digitais de reputação da marca: caso "Essa Coca é Fanta, e daí?"
Author(s) -
João Guilherme Melo Peixoto,
Sabrina Medeiros Wanderley de Queiroz
Publication year - 2020
Publication title -
prisma com
Language(s) - Portuguese
Resource type - Journals
eISSN - 1647-9289
pISSN - 1646-3153
DOI - 10.21747/16463153/43a8
Subject(s) - coca , coca cola , reputation , advertising , object (grammar) , business , psychology , business administration , humanities , computer science , sociology , art , artificial intelligence , psychiatry , social science
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom