Open AccessEffects of corporate social responsibility communications on community empowerment in Pekanbaru
Author(s) -
Anuar Rasyid,
Belli Nasution
Publication year - 2021
Publication title -
linguistics and culture review
Language(s) - English
Resource type - Journals
ISSN - 2690-103X
DOI - 10.21744/lingcure.v6ns3.1900
Subject(s) - lisrel , empowerment , accidental sampling , corporate social responsibility , affect (linguistics) , population , test (biology) , structural equation modeling , business , public relations , psychology , sociology , political science , statistics , mathematics , communication , demography , law , paleontology , biology
Community empowerment is one of the goals to be realized through the company's CSR program. The purpose of the study was to analyze the effect of PTPN V's CSR communication in empowering the community in Pekanbaru. The research uses quantitative methods. The population in this study was 528 people. Samples were taken by accidental sampling technique of as many as 250 people analyzed using the SEM (Structural Equation Modeling) test. The data was processed using LISREL 8.7 software. The results of the study indicate that there is an effect of corporate CSR communication on community empowerment. The element of CSR communication that has the most effect on community empowerment is the message element. The elements of communication consist of messages, channels, and communication disturbances that affect community empowerment positively, while communicators and the communication environment have an effect in a negative direction.