Open AccessStrategic digitalization of UMKM business as an alternative to survive the COVID-19 pandemic
Author(s) -
Raden Achmad Harianto,
Pratiwi Nila Sari
Publication year - 2021
Publication title -
linguistics and culture review
Language(s) - English
Resource type - Journals
ISSN - 2690-103X
DOI - 10.21744/lingcure.v5ns1.1446
Subject(s) - business , covid-19 , pandemic , business administration , marketing , medicine , disease , pathology , infectious disease (medical specialty)
The purpose of this study is to implement a business digitalization strategy so that micro, small and medium enterprises (UMKM) can survive the COVID-19 pandemic. This research method is descriptive qualitative based on UMKM survey data from the Katadata Insight Center (KIC) June 2020 in the Jabotabek area. From the results of this study it appears that UMKM business activities carried out with a conventional strategy (Offline System) contributed to a decrease in sales turnover by more than 30%. Meanwhile, UMKM business activities carried out with the strategy of digitalization UMKM (Online System) businesses such as Smart phones (PCs or lap tops) connected to the Internet only amounted to 3.8% of UMKM which experienced an increase in sales turnover. For this reason, it is necessary to build an infrastructure that supports the digitalization of UMKM in terms of online marketing of UMKM products.