Open Accessrelevance of green branding on competitive strategies in service firms
Author(s) -
Ogor Tessy Morka,
Ifeanyi Harold Aliku
Publication year - 2022
Publication title -
international journal of management, it and social sciences
Language(s) - English
Resource type - Journals
ISSN - 2395-7492
DOI - 10.21744/irjmis.v9n6.2214
Subject(s) - competitive advantage , business , profitability index , extant taxon , industrial organization , marketing , service (business) , product (mathematics) , process (computing) , relevance (law) , product innovation , service innovation , green innovation , geometry , mathematics , finance , evolutionary biology , computer science , political science , law , biology , operating system