Open AccessDigital marketing as promotion on Bali jeep adventure products
Author(s) -
Putu Ratna Juwita Sari
Publication year - 2019
Publication title -
international journal of management, it and social sciences
Language(s) - English
Resource type - Journals
ISSN - 2395-7492
DOI - 10.21744/irjmis.v6n5.729
Subject(s) - nonprobability sampling , tourism , promotion (chess) , adventure , marketing , service (business) , the internet , business , digital marketing , advertising , computer science , sociology , geography , world wide web , political science , population , demography , archaeology , politics , law , operating system
Bali is one of the famous tourist destinations in the world, so there are many tourism actors offering tourism service and products to tourists who visit. One of the service providers in the form of a tour program is Bali Jeep Adventure which offers a back to nature program using a special 4WD car. Along with the development of technology and information, the marketing must be done through modern means, namely digital marketing using the internet. There are three main stages that must be carried out by Bali Jeep Adventure to maximize promotions through digital means, namely traffic, conversion, and engagement. This research uses qualitative descriptive methods, taking informants with purposive sampling and used triangulation of data aimed at obtaining data validity.