Open AccessAttitude, intention, and consumer behaviour of millennial generation toward location-based SMS advertising
Author(s) -
I Made Sindhu Yoga
Publication year - 2018
Publication title -
international journal of management, it and social sciences
Language(s) - English
Resource type - Journals
ISSN - 2395-7492
DOI - 10.21744/irjmis.v5n6.373
Subject(s) - advertising , promotion (chess) , business , short message service , order (exchange) , service (business) , product (mathematics) , marketing , advertising campaign , mobile marketing , online advertising , advertising research , digital marketing , the internet , computer science , political science , geometry , mathematics , finance , politics , world wide web , law , operating system