Open Accessinfluence of brand image and prices on KFC product purchase decision
Author(s) -
Arif Rahman Saputra,
Zakaria Wahab,
Muchsin Saggaff Shihab,
Marlina Widiyanti
Publication year - 2022
Publication title -
international journal of social sciences
Language(s) - English
Resource type - Journals
ISSN - 2632-9409
DOI - 10.21744/ijss.v5n3.1908
Subject(s) - purchasing , advertising , business , product (mathematics) , luck , marketing , value (mathematics) , mathematics , geometry , philosophy , statistics , theology