Open AccessConsumer Perception and Satisfaction towards Online Shopping
Author(s) -
Wu Baofu,
Ch. Sai Ramnadh,
Hye-Jin Kim
Publication year - 2014
Publication title -
international journal of smart business and technology
Language(s) - English
Resource type - Journals
eISSN - 2207-516X
pISSN - 2288-8969
DOI - 10.21742/ijsbt.2014.2.1.07
Subject(s) - perception , business , consumer satisfaction , advertising , marketing , psychology , neuroscience