Open AccessResearch on Customer Relationship Management Based on Data Mining
Author(s) -
Kokula Krishna Hari Kunasekaran,
Yihan Zheng,
Wenjing Wang
Publication year - 2020
Publication title -
asia-pacific journal of convergent research interchange
Language(s) - English
Resource type - Journals
eISSN - 2671-5325
pISSN - 2508-9080
DOI - 10.21742/apjcri.2020.05.06
Subject(s) - customer retention , customer relationship management , customer intelligence , customer to customer , customer advocacy , voice of the customer , computer science , profit (economics) , business , customer equity , marketing , data mining , service quality , service (business) , economics , microeconomics
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom