The Effect of Familiarity and Brand Attitude of Mobile Character Products on Consumers' Purchasing Behavior - Focusing on Kakao Friends Characters - | Zendy

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The Effect of Familiarity and Brand Attitude of Mobile Character Products on Consumers' Purchasing Behavior - Focusing on Kakao Friends Characters -

Author(s) -

Ji-Hoi Choi,

Myoun Kim

Publication year - 2018

Publication title -

asia-pacific journal of convergent research interchange

Language(s) - English

Resource type - Journals

eISSN - 2671-5325

pISSN - 2508-9080

DOI - 10.21742/apjcri.2018.12.01

Subject(s) - character (mathematics) , purchasing , advertising , business , psychology , marketing , mathematics , geometry

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