Open AccessThe Effect of Familiarity and Brand Attitude of Mobile Character Products on Consumers' Purchasing Behavior - Focusing on Kakao Friends Characters -
Author(s) -
Ji-Hoi Choi,
Myoun Kim
Publication year - 2018
Publication title -
asia-pacific journal of convergent research interchange
Language(s) - English
Resource type - Journals
eISSN - 2671-5325
pISSN - 2508-9080
DOI - 10.21742/apjcri.2018.12.01
Subject(s) - character (mathematics) , purchasing , advertising , business , psychology , marketing , mathematics , geometry