Open AccessAttributes considered by coffee consumers during their buying decision process: a study using factorial analysis
Author(s) -
Fabiano Bento de Sá,
Ricardo Viana Carvalho de Paiva,
Gustavo Quiroga Souki,
Luiz Rodrigo Cunha Moura
Publication year - 2017
Publication title -
organizações rurais and agroindustriais
Language(s) - English
Resource type - Journals
eISSN - 2238-6890
pISSN - 1517-3879
DOI - 10.21714/2238-68902017v19n2p84
Subject(s) - marketing , business , product (mathematics) , categorization , identification (biology) , distribution (mathematics) , descriptive statistics , decision process , advertising , computer science , process management , mathematics , statistics , mathematical analysis , botany , geometry , artificial intelligence , biology