Open AccessTHE SENSORIAL STIMULI’S IMPACT WHEN PURCHASING FEMININE PERFUMES: THE BRAND EQUITY’S CONSTRUCTION BY THE SENSES AND EMOTIONS
Author(s) -
Cid Gonçalves Filho,
Juliana Hollerbach,
Hans Rüdiger Kaufmann
Publication year - 2019
Publication title -
reuna
Language(s) - English
Resource type - Journals
eISSN - 2179-8834
pISSN - 1518-3025
DOI - 10.21714/2179-8834/2018v23n3p14-31
Subject(s) - purchasing , brand equity , value (mathematics) , advertising , product (mathematics) , marketing , consumption (sociology) , business , psychology , art , aesthetics , computer science , mathematics , geometry , machine learning