Open AccessTHE ROLE OF PERCEIVED VALUE AND TRUST TO RAISE CONSUMER SATISFACTION: AN ANALYSIS IN THE MOBILE TELEPHONY SECTOR
Author(s) -
Vinicius Zanchet de Lima,
António Fernandes,
Michele Alban,
Sabrina Martins Fernandes,
Daniela Baggio
Publication year - 2019
Publication title -
reuna
Language(s) - English
Resource type - Journals
eISSN - 2179-8834
pISSN - 1518-3025
DOI - 10.21714/2179-8834/2018v23n3p1-13
Subject(s) - competition (biology) , value (mathematics) , sample (material) , marketing , structural equation modeling , business , globalization , consumer satisfaction , psychology , statistics , economics , mathematics , market economy , ecology , chemistry , chromatography , biology