Open AccessTHE PERCEIVED RISK AND TRUST IN THE BANK'S BRAND ON THE MOBILE BANKING USER VISION
Author(s) -
Thayssa Lamas Gelenske,
Josivânia Silva Farias,
C. Santos
Publication year - 2018
Publication title -
reuna
Language(s) - English
Resource type - Journals
eISSN - 2179-8834
pISSN - 1518-3025
DOI - 10.21714/2179-8834/2018v23n2p1-22
Subject(s) - mobile banking , descriptive statistics , business , database transaction , risk perception , marketing , advertising , descriptive research , perception , psychology , computer science , statistics , mathematics , neuroscience , programming language