Open AccessOblicza sterowania. O perswazji niewerbalnej w sztuce i reklamie
Author(s) -
Ewa Szczęsna
Publication year - 2018
Publication title -
załącznik kulturoznawczy
Language(s) - English
Resource type - Journals
eISSN - 2451-4233
pISSN - 2392-2338
DOI - 10.21697/zk.2018.5.02
Subject(s) - persuasion , the arts , contrast (vision) , advertising , psychology , art , aesthetics , sociology , social psychology , computer science , visual arts , business , artificial intelligence
The article deals with the issue of non-verbal persuasion in art and advertising. It shows and characterises the difference in the goals that both representations of non-verbal persuasion pursue. The author depicts the distinct way of textual existence of persuasion resulting from this discrepancy. The ontical contrast between persuasion in art and advertising is shown on specific examples of fine arts and audiovisual advertising.