Open AccessPRINCIPLES AND MODELS OF CONSUMER SEGMENTATION IN THE BANKING PRODUCTS AND SERVICES MARKET
Author(s) -
Andrey V. Tsarev
Publication year - 2015
Publication title -
statistika i èkonomika
Language(s) - English
Resource type - Journals
ISSN - 2500-3925
DOI - 10.21686/2500-3925-2015-1-128-132
Subject(s) - market segmentation , segmentation , business , marketing , macro , process (computing) , position (finance) , competitive advantage , marketing strategy , computer science , artificial intelligence , finance , programming language , operating system