Open AccessContent-Strategy as Effective Tool of Brand-Communication in Conditions of Economic Challenges
Author(s) -
А. С. Мелехова
Publication year - 2022
Publication title -
vestnik rossijskogo èkonomičeskogo universiteta imeni g. v. plehanova
Language(s) - English
Resource type - Journals
eISSN - 2587-9251
pISSN - 2413-2829
DOI - 10.21686/2413-2829-2022-5-228-238
Subject(s) - business , marketing , promotion (chess) , quality (philosophy) , brand awareness , advertising , philosophy , epistemology , politics , political science , law