Developing Society Integrity and Cultural Code by Means of Social and Cultural Activity as Factor of Ensuring National Security

Trends of developing relations in today’s society, spread of digital technologies and restrictions in movement during the last year showed a rising diffusion of society, split of opinions and weakening of the cultural code of the Russian population. The article studies sources of these changes and searches for solutions based on means of social and cultural activity. It is well known that cultural code is formed for decades and it is the social and cultural sphere that can concentrate this process and direct it to strengthening of national self-identification, rise in the rate of patriotism, education and wellbeing of the population. The process of shaping the civil society in the post-soviet period is based on pursuing cultural policy financed at the expense of the country budget, in contrast to western countries. This aspect makes us think about the necessity to change means and methods of social and cultural activity with due regard to processes of society digitalization. At the same time cultural policy acts as a significant section of the system of national security, as a way of shaping civil society, keeping cultural values and traditions. The research showed that non-linear interaction of such tensors, as sustainable development, corporate social responsibility, national security, digitalization, technologization of society can seriously affect the processes of diffusion of society integrity, destruction of its cultural code and sovereignty of state as it is. Preserving the cultural code as a foundation of national culture and overcoming problems of society diffusion are possible in case the state participation in reforming approaches to pursuing cultural policy is extended. A separate aspect is developing the HR potential of  cultural institutions of the future oriented to advanced technologies, continuous learning the achievements of psychology as a science, which can create patriotic feelings in society promoting values of cultural inheritance as a foundation of national identification.