Open AccessMulty-Culture and Diversity Management in Today’s Organizations
Author(s) -
Ю. П. Тен,
И. Л. Смирнова,
Svetlana P. Ivanova
Publication year - 2020
Publication title -
vestnik rossijskogo èkonomičeskogo universiteta imeni g. v. plehanova
Language(s) - English
Resource type - Journals
eISSN - 2587-9251
pISSN - 2413-2829
DOI - 10.21686/2413-2829-2020-4-158-166
Subject(s) - diversity (politics) , diversification (marketing strategy) , sociology , consciousness , premise , phenomenon , cultural diversity , typology , organizational culture , context (archaeology) , knowledge management , public relations , epistemology , management , business , political science , marketing , computer science , economics , philosophy , anthropology , biology , paleontology
In today’s organizations the concept of diversity management has won a steady position for the last 30 years and is becoming more and more important due to inevitable extension of human society diversity. The article provides certain aspects of multi-culturalism ideology, some approaches to managing cultural diversification within the frames of the current context of management. The authors studies subjects of diversity management, which is acute and needed for today’s business-practice. They analyzed G. Hofsted cultural typology, ranged key types of world cultures according to R. D. Lewis and their principle characteristics. The research aims at two basic positions: on the one hand, diversity management can help organizations that are afraid of the phenomenon because of its assumed adverse consequences; on the other hand, it can help companies, which realize this concept now and use its advantages. In conclusion the authors write that efficient diversity management implies changes in consciousness, attitude, behavior, organizational practice, structure and culture, as well as in totality of rules, procedures and ethic of business, where every person from different layers of society could contribute to attainment of organization’s goals and realize his/her own potential.