Analysis of leading international and local practices of managing competitiveness

In this article, as part of the implementation of the basic part of the state assignment in the field of scientific activity (project N FSSW-2020-0009), the authors systematize leading international and local practices of managing competitiveness based on collected and analyzed secondary data from recent studies of 2015-2020. The authors specify that in a post-industrial market economy, managing competitiveness of an economic entity is predetermined by the presence of competitive advantages, which depend not on the output of an economic entity but on the key competencies that create value for potential and actual consumers. Accordingly, the authors identify aspects in creating competitive advantages by foreign and Russian companies based on key competencies that allow to: create value for consumers, differentiate from competitors, and have the universality to effectively manage competitiveness of the company. Based on a large array of data on international and Russian practices of managing competitiveness the authors analyzed mainly marketing and management methods that allow to acquire key competencies to create competitive advantages. This approach was due to the fact that it is marketing and management as fields of science and their practical application that make it possible to achieve competitive advantages through innovative approaches to creating and delivering values to potential and actual consumers based on key competencies.