Open AccessWORLD TEA MARKET: TRENDS IN PRODUCTION AND CONSUMPTION
Author(s) -
Mikhail Eliseev,
О. В. Алексеева,
О. А. Косарева
Publication year - 2020
Publication title -
meždunarodnaâ torgovlâ i torgovaâ politika
Language(s) - English
Resource type - Journals
eISSN - 2414-4649
pISSN - 2410-7395
DOI - 10.21686/2410-7395-2020-2-131-145
Subject(s) - black tea , commodity , consumption (sociology) , business , product (mathematics) , production (economics) , russian federation , retail market , world market , international market , market development , commerce , industrial organization , economics , marketing , market economy , microeconomics , social science , chemistry , geometry , food science , mathematics , finance , sociology , economic policy
The article analyzes the main trends and prospects for the development of the global and Russian tea market. It reviews and analyzes the main directions of development of the tea market in the world, provides an international classification of black tea, shows the main countries manufacturers, importers and exporters of this product. The dynamics of tea production, import and export in the Russian Federation over five years showed in this article by using analytical indicators. Also were identified the main reasons for the changes and analyzed the leading players-producers of the domestic tea market, as well as showed the main trends characteristic of the development of this market in immediate prospects. The article considers the general structure of the tea market in natural terms and provides the results of analysis of changes in consumer preferences. Within the framework of the study, the assortment of the Perekrestok retail network was studied as a tool for forming and maintenance commodity stocks of this economic entity. ABC-analysis was used to analyze the assortment of black tea. Based on the results of the study, recommendations were developed and proposed for further work with the assortment of this product group.