Open AccessFeatures of demand creation by means of the Internet and display advertising: a case study for the brand L’Etoile
Author(s) -
Войткевич Алина Игоревна,
Эль-Смайли Дарья Павловна
Publication year - 2016
Publication title -
obrazovanie i nauka v sovremennyh usloviâh
Language(s) - English
Resource type - Conference proceedings
ISSN - 2412-0537
DOI - 10.21661/r-80762
Subject(s) - advertising , the internet , computer science , display advertising , business , online advertising , world wide web