Open AccessModification of the advertising message frame structure of the XX-XXI centuries by the example of "beer" frame
Author(s) -
Natalia Vasilievna Lapshova
Publication year - 2016
Publication title -
novoe slovo v nauke: perspektivy razvitiâ
Language(s) - English
Resource type - Conference proceedings
ISSN - 2411-8133
DOI - 10.21661/r-112765
Subject(s) - frame (networking) , typology , phenomenon , frame analysis , advertising , quality (philosophy) , computer science , business , sociology , content analysis , telecommunications , epistemology , social science , philosophy , anthropology
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