Open AccessModification of the advertising message frame structure of the XX-XXI centuries by the example of "beer" frame
Author(s) -
Лапшова Наталья Васильевна
Publication year - 2016
Publication title -
novoe slovo v nauke: perspektivy razvitiâ
Language(s) - English
Resource type - Conference proceedings
ISSN - 2411-8133
DOI - 10.21661/r-112765
Subject(s) - frame (networking) , typology , phenomenon , frame analysis , advertising , computer science , quality (philosophy) , sociology , content analysis , telecommunications , business , epistemology , social science , philosophy , anthropology