Open AccessTHE ROLE OF PRODUCT COMMUNICATION IN CONSUMER TRUST
Author(s) -
Buket Durhan,
Duygu Aydın
Publication year - 2020
Publication title -
intermedia international e-journal
Language(s) - English
Resource type - Journals
ISSN - 2149-3669
DOI - 10.21645/intermedia.2020.67
Subject(s) - product (mathematics) , exploratory factor analysis , affect (linguistics) , context (archaeology) , marketing , dimension (graph theory) , variables , marketing communication , exploratory research , product category , business , advertising , psychology , mathematics , statistics , sociology , geography , geometry , communication , anthropology , pure mathematics , service (business) , archaeology