THE DISCOURSE OF PATRIOTISM IN MODERN AMERICAN MASS CULTURE: THE CASE OF “WATCHMEN” TV SERIES

This article examines the role of popular culture products as a factor in changing the concept of patriotism in the United States. The discourse of patriotism is formed through a “sum” of images including an assessment of the political system, values and national history. According to American sociologist Jeffrey Alexander, “gaining power depends on the outcome of struggles for symbolic domination in the civil sphere”. The exacerbation in the last decade of problems related to race, gender and social justice led to a split in society and created the demand for a critical revision of the history of the United States, and as result the revision of the concept of patriotism. Nowadays, more and more graphic novels and media-shows based on patriotism are focusing on issues of social justice, and play an important role in the “culture wars” in the United States. An example of this is the popular series “Watchmen”, which has received various influential awards. Through the plot about superheroes, its authors construct a new narrative of civic patriotism. This narrative assumes that the racial issue has been a key factor in US history and that the country was founded on the principles of intolerance and oppression. In addition, it is suggested that the political system, in turn, is only formally democratic and the founding fathers created a state that is prone to authoritarianism and suppression, regardless of which political party is in power. Therefore, radical reforms are required for the United States to become a truly democratic and inclusive country.