Variability of the language norm in the functioning of toponyms: Problems and contradictions

The article examines the linguistic content of the language norm related to the spelling of geographic proper names. As the basic notion, the authors use Ludmila Verbitskaya’s definition of the norm recognizing orthographic standards as a particular case of a language norm. The significance of a research in this area is due, firstly, to specificities of spelling norms, and secondly, difficulties of proper name codification. The orthographic norms are characterized by a significantly higher degree of strictness in comparison with other types of linguistic standards, hence, the avoidance of toponymic orthographic doublets creating problems in place-name identification. Normally, place names are not present in popular orthographic dictionaries and other non-specialized lexicographic sources. Not infrequently, the spelling of a particular locality in a codified form can only be found either on geographical maps and atlases or in gazetteers and registries of geographical names of a particular region. As a result, the spelling norm becomes established in the the native speakers’ linguistic competence primarily through the assimilation and application of the corresponding rules. It was revealed that the most significant contradictions in the implementation of the spelling norm take place when choosing an upper- or lowercase letter in compound proper names, as well as when representing the elements of compounds (separately, as one word or hyphenated). The resultss of the present research can be used in revision of orthography of both existing and newly formed place names to make them concordant with the principles of linguistic ecology