Open AccessExplaining the effect of marketing mix elements on the mental picture about Iran Khodro production brand
Publication year - 2016
Publication title -
scinzer journal of accounting and management
Language(s) - English
Resource type - Journals
ISSN - 2415-1017
DOI - 10.21634/sjam.2.3.19
Subject(s) - production (economics) , marketing , business , marketing mix , advertising , brand management , economics , microeconomics