Open AccessPeningkatan Produktivitas UMKM Kue Kering dan Tik Tuk di Desa Cipanas Melalui Program Pendampingan Community Development
Author(s) -
Donny Himawan,
Felicia Cherrika,
Indira Putri,
Sebastian Michael,
Sechan Risyad,
Thania Fransiska,
Wirya Hartadinata,
Athalia Ariati Hidayat
Publication year - 2019
Publication title -
jurnal pemberdayaan masyarakat indonesia
Language(s) - English
Resource type - Journals
ISSN - 2721-2084
DOI - 10.21632/jpmi.1.1.36-52
Subject(s) - bookkeeping , product (mathematics) , logo (programming language) , business , quality (philosophy) , marketing , agricultural science , engineering , business administration , accounting , mathematics , computer science , philosophy , geometry , environmental science , epistemology , programming language
This article aims to describe community development activities through an assistance program for micro-business in Kampung Ciketug, Desa Sindangjaya, Kabupaten Cianjur, Jawa Barat. Dry Macaroni is one of our partner’s discontinued products due to financial issues. The problems faced by our partner includes: (1) Developing new market for new product; (2) Our partner does not have brand name and logo for their product, and uses traditional process for sealing the product; (3) Product quality is inconsistent; and (4) Our partner have not realized the importance of managing finance and bookkeeping. The solution to the problems are: (1) expanding offline marketing channel and setting up online marketing channel; (2) creating brand name and logo for macaroni products, and also using sealer for sealing process; (3) setting up Standard Operating Procedure for production; (4) training bookkeeping and making simple financial statement. Overall, the solution has been successfully accepted and applied by our partners. The problems faced by our partners can still be resolved, but our partner is still progressing to get used to the application of the solution.