Open AccessThe Effect of Ethnocentrism and Image of Asian Industrialised Countries on Perceived Relative Quality
Author(s) -
Sulhaini Sulhaini,
Lalu Edy Herman Mulyono
Publication year - 2014
Publication title -
international research journal of business studies
Language(s) - English
Resource type - Journals
eISSN - 2338-4565
pISSN - 2089-6271
DOI - 10.21632/irjbs.7.3.165-177
Subject(s) - consumer ethnocentrism , quality (philosophy) , ethnocentrism , indonesian , perception , china , product (mathematics) , business , advertising , marketing , psychology , geography , social psychology , linguistics , geometry , mathematics , archaeology , neuroscience , philosophy , epistemology
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