Open AccessThe Effect of Ethnocentrism and Image of Asian Industrialised Countries on Perceived Relative Quality
Author(s) -
Sulhaini Sulhaini,
Lalu Edy Herman Mulyono
Publication year - 2014
Publication title -
international research journal of business studies
Language(s) - English
Resource type - Journals
eISSN - 2338-4565
pISSN - 2089-6271
DOI - 10.21632/irjbs.7.3.165-177
Subject(s) - quality (philosophy) , consumer ethnocentrism , ethnocentrism , indonesian , perception , china , business , product (mathematics) , advertising , marketing , psychology , geography , social psychology , philosophy , epistemology , linguistics , geometry , mathematics , archaeology , neuroscience