Open AccessThe Development of Hierarchy of Effects Model in Advertising
Author(s) -
Bambang Sukma Wijaya
Publication year - 2012
Publication title -
international research journal of business studies
Language(s) - English
Resource type - Journals
eISSN - 2338-4565
pISSN - 2089-6271
DOI - 10.21632/irjbs.5.1.73-85
Subject(s) - hierarchy , advertising , notice , action (physics) , product (mathematics) , marketing , computer science , business , political science , mathematics , law , geometry , physics , quantum mechanics
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